CAPABILITIES AND PRACTICES AUDIT
CAP Audit™

What is a CAP Audit™? The CAP Audit™ is a proprietary series of 400 questions that provides deep insight into current trade management capabilities & practices. The CAP Audit™ focuses on the critical elements for optimizing trade returns, effectively developing customer plans, and leveraging customer plans to improve results.

Why is a CAP Audit™ Important?

A CAP Audit™ identifies leveragable strengths that can drive competitive advantage and vulnerabilities which can negatively impact results. A key output from the CAP Audit™ is a prioritized list of the highest impact areas for improvement. Improved trade management capabilities can deliver the following:

• Substantial revenue and profit improvement
• Increased investment in brand equity development
• A sustainable competitive advantage
  

Contact Trade Management Partners today to ask about your CAP Audit™!