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Our Consulting Services

While optimizing trade promotion returns is our core consulting competency, there are many other areas of our expertise that are serving our clients:


Trade Marketing Consulting

    • Capabilities & Practices Audit™
    • Trade Effectiveness Strategy Development
    • Alignment of Sales Tactics to Business Strategies
    • Customer Planning Process Shepherding
    • Customer Segmentation Modeling
    • Trade Effectiveness Analyses & Insight
    • Post Promotional Analyses& Insight
    • Key Performance Indicator Development & Tracking
    • Organization Capability Plan Development


Sales Consulting

    • Go-to-Market Strategy Development
    • Channel Strategy Development
    • Customer Strategy Development
    • Organization Design
    • New Item Launch Strategy
    • Results Measurement & Scorecarding
    • Customer Profitability Analyses& Insights
    • Sales Incentive Plan Design
    • Sales Training Design & Implementation
    • Fact-Based Sales Presentation Development

Process Consulting

    • Customer Planning Process
    • Sales Forecasting Process
    • Broker Management Process
    • Sales Priorities Management Process
    • Key Account Management Process
    • Trade Expense Forecasting Process
    • Category Management Process
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