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aREAS OF EXPERTISE
Our Consulting Services
While optimizing trade promotion returns is our core consulting competency, there are many other areas of our expertise that are serving our clients:
Trade Marketing Consulting
- Capabilities & Practices Audit™
- Trade Effectiveness Strategy Development
- Alignment of Sales Tactics to Business Strategies
- Customer Planning Process Shepherding
- Customer Segmentation Modeling
- Trade Effectiveness Analyses & Insight
- Post Promotional Analyses& Insight
- Key Performance Indicator Development & Tracking
- Organization Capability Plan Development
Sales Consulting
- Go-to-Market Strategy Development
- Channel Strategy Development
- Customer Strategy Development
- Organization Design
- New Item Launch Strategy
- Results Measurement & Scorecarding
- Customer Profitability Analyses& Insights
- Sales Incentive Plan Design
- Sales Training Design & Implementation
- Fact-Based Sales Presentation Development
Process Consulting
- Customer Planning Process
- Sales Forecasting Process
- Broker Management Process
- Sales Priorities Management Process
- Key Account Management Process
- Trade Expense Forecasting Process
- Category Management Process
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