Trade Management Partners


	Trade Management Challenges Time Constraints Capability Gaps Information - Too Little & Too Much Functional Misalignment Process Gaps Strategic & Tactical Alignment The Challenge of Change Perils of a Panacea


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PROCESS GAPS
Closing the Loop to Improved Plans and Results

Does your customer planning process have critical gaps that impact the quality of your results?

	Strategy that is not grounded in insight continually changes and may be difficult to articulate. Tactics which support the strategy will be tough to develop and even tougher to execute.
	Customer plans that ignore brand strategy may erode brand equity, negatively impact operating results, and prevent sustainable growth.
	Execution that is different than plan will lead to volume and trade spend forecasting issues.
	Execution that is not measured against plans prevents proactive identification of opportunities and issues.
	Closing the loop by measuring results and managing the business by adjusting go-to-market plans is key to improving results.
	Closing the loop by measuring results and deriving insights is key to developing more effective future plans.

Contact Trade Management Partners today to help create and implement an effective, closed-loop planning process!