Trade Management Partners


	Trade Management Challenges Time Constraints Capability Gaps Information - Too Little & Too Much Functional Misalignment Process Gaps Strategic & Tactical Alignment The Challenge of Change Perils of a Panacea


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sTRATEGIES AND TACTICS ALIGNMENT
Are Trade Tactics Supporting Consumer Strategies?

Executing the right trade tactic is fundamental to building brand equity, creating consumer loyalty, establishing a strong base business, and ensuring the on-going viability of your brand.

Are the executional targets for your sales controllables based on reaching the consumers you've targeted? Does your everyday retail reflect the right price/value equation for your consumers? Do you have the right level of distribution to satisfy the need for variety? Are you promoting often enough, or too often for your consumer target? Is the promotional pricing and vehicle meaningful to your target consumer?

Contact Trade Management Partners today to help link your business strategies and customer plans!